[ Winning with 155 ]
Driving Engagement
Strategic approaches that top operators have implemented to maximize player acquisition, engagement, and revenue from 155 offerings
Live Streaming Engagement, Interactive Betting, Community Building
Live Streaming Engagement: Regular streams on TikTok, YouTube, Kick and Rumble
Interactive Betting: Engages audience by asking for marble betting suggestions during streams
Community Building: Creates participatory experience that encourages viewers to try the game themselves
Free Bet Campagins, Dedicated Category, Weekend Promotions, Newsletters
Free Bet Campaign: Strategic tiered promotion with higher values for core players, lower for new users
Dedicated Category: Prominent "Marbles" category placement in navigation
Weekend Promotion: Targeted weekend campaign resulting in strong player retention
Newsletters: Featured in various email newsletter campaigns to their players
Brand Integration, High-Quality Video, Featured Placement, Social Campaigns
Brand Integration: Custom artwork and promotional materials matching their existing brand style
High-Quality Video: Professional promotional video created by their team
Featured Placement: Prominent homepage highlight position in various sections.
Social Campaigns: Regular promotion across social media channels
Competitions, Turnover Tournament, Featured Placement
Competitions: Various contests to drive engagement with the new marble racing category
Turnover Tournament: Innovative competition where highest-volume players shared a prize pool
Featured Placement: Strategic positioning within their gaming platform
Launch Weekend Push, Extended Tournament, Point-Based System
Launch Weekend Push: Concentrated marketing effort during opening weekend
Extended Tournament: Week-long racing tournament with daily prize pools
Points-Based System: Engagement-rewarding mechanism where player activity earned points toward prizes
Custom Themed Artwork, Cashback Campaigns, Cross-Platform Promotions
Custom Themed Artwork: Specially designed assets to fit their brand identity
Cashback Campaign: 5% extra weekly cashback on top of standard 10% program
Cross-Platform Promotion: Coordinated launch across multiple platforms (Betpanda and Cryptorino)
Comprehensive Marketing: Lobby banner, strategic positioning, email newsletters, and social posts
Social Media Strategy, Community Pools, Player Livestreams, Feature Updates
Social Media Strategy: Consistent presence on X (Twitter) and community engagement on Telegram
Community Pools: Interactive group betting activities through their Tribes feature
Player Livestreams: Featuring community members playing the game
Feature Updates: Regular communication about new tracks and game features
